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ThereвЂ™s been an ongoing discussion lately about how critics can really impact a filmвЂ™s chances at the box office, and when it comes to an adult-geared drama like this, reviews are even more crucial since older folk follow them.

Free download movie independence day resurgence free#

STX EntertainmentвЂ™s Matthew McConaughey Free State of JonesdidnвЂ™t launch with $7.6M at 2,815 locations. And we canвЂ™t forget that riveting ShallowsВ trailer that dropped following CinemaCon which truly showed this wasnвЂ™t a cookie-cutter shark movie. During Memorial Day weekend, there was another shark fin activation in Long Beach, CA that generated a large social response as beachgoers were warned to #FearTheShallows. Social media stunts included a вЂњshark fin activationвЂќ during Spring Break in Panama City Beach вЂ“ a jet skiВ towedВ a giant Shallows-branded fin along the coast.В There were pool parties in Los Angeles, Miami and Phoenix and a Wave Waterpark вЂњ Friday Night SplashвЂќ activation in San Diego. ShallowsВ played into Discovery ChannelвЂ™s Shark Week with Blake Lively showing behind-the-scenes content with shark expert Paul De Gelder. Sony worked with influential outlets like BuzzfeedвЂ™s Try Guys, Refinery 29 and Vice. Shallows,В before P&A, cost an estimated $17M. вЂњThe largest percent of our media buy on ShallowsВ was digital and the customization of the campaign on different platforms really helped us break through,вЂќexplains Greenstein. The studio created customized video content for each. Sony had 18 different demographic and psychographic targets online everything from outdoor enthusiasts to fans of empowered female actors. ShallowsВ digital marketing did the heavy lifting, hitting millennials and young moviegoers. вЂњWe saw an opportunity, we knew we had a great playing movie, and we wanted to take advantage of how well this movie would play into the Fourth of July weekend,вЂќ adds Greenstein about Sony moving up ShallowsвЂ™В release by a week at the last minute. People wanted to watch a film with quality that was original in this summer landscape.вЂќ And whenever that happens for a horror film, itвЂ™s an anomaly.Д«eamed Josh Greenstein, Sony president of worldwide marketing and distribution, about ShallowsвЂ™В success, вЂњWe had the best reviewed new movie of the weekend and combined with a great audience response saw a fantastic result.

ShallowsВ was the best reviewed title this weekend out of all the wide entries with 74% fresh on Rotten Tomatoes. With ShallowsВ blowing its $7M-$11M projections away, we can nearly call summer 2016 the season when genre ruled, especially in the wake of Warner Bros./New LineвЂ™s Conjuring 2. In addition, there was a number of strong holdovers aimed at men (Warner Bros./New Line/UniversalвЂ™s Central Intelligence, down just 49% for a second weekend of $18.2M and 10-day total of $69.2M) and new titles aimed at women, specifically SonyвЂ™s The Shallowswith $16.8M.В These titles were siphoning off demos from Resurgence, or at least providing a better option at the multiplex. 1 during the July 4 th holiday weekend, and this year we have Finding Dory, which after posting the best opening for an animation film last weekend with $135M, easily scored the best second weekend for the genre with $73M, out-pegging the previous high from DreamWorks AnimationвЂ™s Shrek 2 ($72.2M). Last year PixarвЂ™s offeringВ was Inside Out,В which would ultimately reign at No. ThereвЂ™s also a bit of deja vu here, reminiscent of last yearвЂ™s July 4 th release Terminator: Genisys, in that a half-baked reboot followed a Pixar film thatвЂ™s pulling in everyone from 5 to 80. Is the disaster movie dead? Especially since this is EmmerichвЂ™s second blunder following White House Down?В Says one non-Fox executive, вЂњYou better have a fresh spin on it with compelling characters and a story that makes up for any VFX on the screen.вЂќ Worldwide, Imax screens took in $15.8M for Resurgence, while only $5M at 365 here in the U.S./Canada. Couple this with the fact that the exhibition infrastructure in such places as Russia, China and Latin America is still hitting its stride. audiencesвЂ™ standards for entertainment are much higher. Why does a film like ResurgenceВ die in the States and live abroad? Outside of Western Europe and Australia, thereвЂ™s a bigger appetite for event films regardless of quality, and U.S. Overseas, ResurgenceВ fared better with a $100.15M opening from Russia, China, Latin America, South Korea, Mexico, India, Australia and United Kingdom.